A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with non-public funding platform Seedrs to boost £250,000.
Psychological well being and wellbeing app Shoorah is about to offer extra on-the-go wellness instruments than another wellbeing app.
The platform has already been downloaded by 1000’s of customers – with 6,000 downloads within the first week alone – and reached the highest 10 international Apple obtain chart inside a day of its public launch.
The straightforward, low-cost app helps individuals to take steps to take care of their psychological well being wherever they’re, via the various options inside the app.
Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares via a fundraising spherical, with the pre-registration interval operating from 31May to 7 June. The increase will assist help the corporate’s future development plans which embody the introduction of AI and international enlargement.
The tech start-up has been co-founded by Essex-based media character Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys lately.
Each founders have invested six determine sums within the enterprise up to now. Ferne McCann has been a TV character and presenter for 10 years and each at present star in ITV programme, Ferne McCann: First Time Mum.
The Shoorah app launched on 18 Could, with a ready record of 1000’s, and a high-profile London launch occasion.
Shoorah provides 24/7 entry to a sequence of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to swimsuit them, create new rituals and habits, apply mindfulness, meditate, do breath work workouts and get recommendation from accredited wellbeing consultants in a sequence of mini-pods.
The enterprise has targeted on creating bite-size psychological well being instruments – via a workforce of wellbeing consultants – to learn even the busiest of individuals.
Shoorah CEO Lorri Haines mentioned: “We’re firstly of a really thrilling journey and we are able to’t watch for extra individuals to hitch and help our mission and our future development plans via the Seedrs fundraise. We look ahead to delivering a brand new period for wellbeing by providing an reasonably priced, extraordinarily accessible, and really complete app that can make it simpler than ever for individuals to handle their psychological wellbeing.”
COO Ferne McCann added: “All the features and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.
“We need to present people who wellbeing instruments don’t need to be intimidating, or costly, or time-consuming. With Shoorah™, you may meet your entire wellness wants in a easy, handy means that matches into your life, no matter you’ve bought occurring, and wherever you’re.”
Each Lorri Haines and Ferne McCann have run earlier companies, protecting advertising, vitamin and expertise.
Full particulars of the Seedrs pre-reg may be discovered right here – www.seedrs.com/Shoorah/coming-soon