Double Dutch, the producers of award-winning premium mixers and tonics, has introduced the completion of its newest funding spherical, securing £4m funding.
The information comes after the female-founded model grew distribution by 63% within the final yr alone.
Because the market participant with the quickest quantity progress in class, the premium drinks model has accomplished this newest spherical of funding to develop the model within the UK, strengthen its gross sales staff and drive progress in export, with a major concentrate on its secondary dwelling market, Benelux, the UAE, and planning entry to the APAC area.
As a part of its mission to double the expectations of mixers, Double Dutch has now secured the backing of greater than 40 F&B and hospitality business buyers, together with the likes of the Heineken – De Carvalho Household.
The brand new funding is a part of plans to prepared the drinks model for its subsequent stage of progress, the place Double Dutch will probably be utilizing a proportion of the £4m funding secured in direction of strengthening the model in its UK home market to construct model consciousness.
Innovation continues to be a key model focus, with new trending mixer flavours deliberate over the subsequent two years to satisfy shoppers’ tastes. The model additionally plans to broaden the consuming events for Double Dutch shoppers, increasing into new grownup tender drink classes, and supported with a social-first technique and built-in advertising campaigns to make sure the model stays first-to-market with revolutionary new product growth.
The funding will probably be used to drive deeper distribution within the on and off-trade, together with new markets, with the UAE pinpointed as a key goal for its all-year-round no/low alternative.
The fast progress has additionally led the inspiring drinks model to broaden the Double Dutch staff throughout gross sales and HR, each within the UK and in export markets. The appointment of an HR supervisor brings with it a brand new world recruitment technique.
To cement its place within the UAE area, Double Dutch has appointed Benita Bohsali as Head of Worldwide Progress, who has beforehand supported companies together with MMI, Pink Bull and Heineken. In her new position, Bohsali will probably be liable for strategic and business planning, with a concentrate on the important thing cities of Dubai and Abu Dhabi to extend on and off-trade listings and drive total progress for the model.
Raissa & Joyce de Haas, co-founders of Double Dutch, commented: “We’re delighted with the continued help from our investor companions and searching ahead to them being part of the subsequent stage of our journey. We’re tremendous proud to now be one of many fastest-growing mixer manufacturers and might’t wait to see our additional progress within the UK, Benelux and past.”
Ewan Venters, CEO at Hauser & Wirth and Funding Director at Double Dutch, added: “Watching Double Dutch develop into probably the most dynamic companies within the drinks business as we speak has been an actual pleasure. Their stratospheric rise on the planet of mixers has been by way of unimaginable onerous work, a strong technique and an unwavering imaginative and prescient to shake up the mixer market. As their Investor Director, it’s been thrilling to assist form the subsequent stage of enterprise acceleration with the deliberate affect of this fundraise on their progress ambitions. This model is one to look at.”
Double Dutch is now stocked in additional than 45 nations world wide, together with because the unique tonic for Soho Home globally.
The drinks take inspiration from the world of pure flavours, with distinctive, daring and surprising flavour pairings, made with top quality elements and no synthetic flavouring, colors or preservatives.
All of the merchandise are naturally vegan and gluten free, and as a part of the dual founders’ mission to do enterprise the fitting method, the model is proudly Carbon Impartial and is pursuing B-corp standing.
The total vary of Double Dutch flavours can be found through the Double Dutch web site or Amazon, with a choose vary of the model’s mixers out there at Waitrose or Ocado and Tesco.