A Formulation 1 aggressive gaming chain, based by hospitality heavyweight Adam Breeden, has secured £30m in funding from traders to gas its growth globally.

The idea, F1 Arcade, launched final yr in St Paul’s, London and merges simulator racing with cocktails and meals.

The game has grown in reputation in recent times, largely made common by Netflix’s ‘Drive to Survive’ sequence – with F1 Arcade already securing plans to carry its F1 Arcade to Boston and Birmingham.

Nevertheless, a contemporary funding spherical led by Liberty Media and Formulation 1 will assist the enterprise develop throughout 30 additional websites throughout the US, UK, Australia and the Center East by 2027.

“Given the success of the primary location and its attraction to such a various viewers, we imagine F1 Arcade has the potential to turn out to be some of the sought-after experiential hospitality manufacturers globally,” founder Adam Breeden stated.

“For now, we’re eagerly anticipating the opening of Birmingham UK in late 2023 and our first US website in Boston in early 2024 in addition to asserting additional places imminently.”

Breeden is the co-founder of different common aggressive gaming chains reminiscent of Puttshack and Bounce.

Demand for experiential social experiences has surged just lately, with Breeden saying that that experiential hospitality venues have been “exploding” with reputation post-Covid.